If you're using Facebook ads to drive traffic to your Cosmofeed Payment Pages, it's important to track payments and conversions to measure the success of your campaigns. To do this, you can add your Facebook Pixel to your Payment Pages.
Available Tracking Metrics:
Before we get started, here are some metrics that you can track with your Facebook Pixel on your Cosmofeed Payment Pages:
Page Views: When a customer lands on your Payment Page. This is the default metric to track page visits.
Initiate Payment: When a customer clicks on the "Payment" button.
Payment Complete: When a customer finishes the purchase or checkout flow and lands on the post-payment success page.
Prerequisites:
Make sure you have created a Facebook Pixel before proceeding with the following steps.
Add Facebook Pixel to your payment page:
To add your Facebook Pixel to your Cosmofeed Payment Pages, follow these steps:
Log in to your Cosmofeed account
Go on to the Manage Section and navigate to your Payment Page
Click on the Settings tab on your Payment Page.
Go to the Tracking Option and enable the toggle.
Now enter your Facebook Pixel ID.
Select the metrics you want to track from the following:
Page Views
Initiate Payment
Payment Complete
7. Click Save
Allow Cosmofeed Domain in Facebook Events Manager:
To ensure that your events are tracked properly, follow these steps:
Go to the Data Sources section of your Facebook Events Manager.
Make sure that cosmofeed.com is allowed as a domain to send events.
By following these steps, you'll be able to track your payments and conversions from your Facebook advertisements and gain valuable insights into the performance of your campaigns.